Frequently Asked Questions

SEO (Search Engine Optimization) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It's important because the vast majority of online experiences begin with a search engine. If your website isn't visible on the first page of Google for relevant keywords, you're missing out on your most valuable potential customers. Studies show that 75% of users never scroll past the first page of search results.

A backlink is a link from another website to yours. Google views backlinks as "votes of confidence"—a signal that your content is trustworthy and valuable. A link from a high-quality, relevant website in your industry is a powerful ranking signal. However, not all backlinks are equal; links from authoritative sites like news publications or industry leaders carry significantly more weight than links from low-quality directories or spam sites.

SEO pricing varies widely depending on your goals, industry competitiveness, and scope of work required. For local businesses, monthly retainers typically range from $1,500-$5,000/month. Regional or national campaigns often range from $5,000-$15,000+/month. One-time projects like SEO audits typically start at $2,000-$5,000. We provide custom quotes based on a thorough analysis of your specific needs and goals.

You can typically expect to see a noticeable, upward trend in organic traffic within 4-6 months. Some improvements from technical fixes or optimization of existing content can appear within weeks. More competitive industries may take 6-12 months to see significant movement. We provide monthly reports showing all progress metrics so you can track improvements from the start.

Vancouver is a competitive market with thousands of businesses vying for local customers. Local SEO helps you stand out when potential customers search for services "near me" or in specific neighborhoods like Kitsilano, Yaletown, or Gastown. 46% of all Google searches are looking for local information, and 88% of consumers who do a local search on their phone visit a related business within 24 hours.

AI Overviews are AI-generated summaries that appear at the top of Google search results for complex queries. They synthesize information from multiple sources to provide direct answers. This is changing SEO because traditional "click to your site" traffic may decrease for some queries, while appearing as a cited source in AI Overviews provides premium visibility. We optimize content to be featured in these AI summaries.